Joined: 12 Mar 2005
Location: on a piece of wheat
|Posted: Fri Mar 23, 2007 13:35 Post subject: Pesky media giants team up...
to create online video site as rival for Youtube
In Big Media's latest attempt to combat Google Inc.'s Youtube.com, NBC Universal and News Corp. are banding together with AOL, MSN and Yahoo Inc. to form an ad-supported online video network for full-length TV shows, video clips and movies.
The new site, which has yet to be named, is expected to launch this summer and would allow people to watch many shows online for free, including "Heroes" from NBC (National Broad Casting) and "24" from Fox, which is owned by News Corp.
As Youtube.com does, the site would also allow users to upload thier own videos and share the site's videos elsewhere, NBC and News Corp. executives told reporters on a conference call. The network would also be open to distributing programs from other media companies, they said.
The site is clearly aimed at countering the explosive growth of Youtube, which has attracted millions of viewers to its homemade and user-contributed video clips, some of which are taken from copyright-protected TV shows.
The news comes just one week after another major media company, MTV owner Viacom Inc., took its own approach toward battling Youtube, filing a $1 billion copyright infringement lawsuit claiming that Youtube encouraged copyright infringement of Viacom's shows such as "The Daily Show with Jon Stewart" and "SpongeBob SquarePants."
Youtube says it's protected by law so long as it takes down any copyright-protected material as soon as it's asked to.
Peter Chernin, the president and chief operating officer of News Corp., said the new venture was aimed at providing viewers with a "legitimate, easy, widespread way" to view programming.
Chernin also said the website was open to distributing shows from other programmers, as long as they agreed to the copyright protection and economic terms of the site. He added, that other media companies would become ownership partners in the new venture.
CBS Corp. and Walt Disney Co.'s ABC network were notably absent from the announcement, but NBC's CEO Jeff Zucker stressed that the new company was "open for business with anyone."
Zucker said the new site would also allow users to buy and download programming, particularly movies, similar to the way that Apple Inc. sells TV shows and movies on its iTunes store. He said the prices would likely be comparable to those seen on iTunes and elsewhere.
The new site will show programs on its own, yet-to-be-named site and also on the sites of its internet partners: Yahoo, Time Warner Inc.'s AOL, Microsoft Corp.'s MSN and Myspace, which is owned by News Corp.
Youtube allows millions of viewers to see clips from network shows uploaded by users, but several media companies have fought what they say is unauthorised use of thier programming and have demanded that it be taken down.
Last year, NBC famously asked Youtube to remove unauthorised "Saturday Night Live" clips of the mock-rap video "Lazy Sunday," which had recieved huge numbers of viewings.
what's all the fuss gus??