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Fight The Power

 
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John Mc



Joined: 29 Oct 2003
Posts: 1398

PostPosted: Wed Apr 21, 2004 12:36    Post subject: Fight The Power Reply with quote

Marillion are going to go in the Top 5 this week. I don't like their music but they do seem to be a good example of a band succeeding in operating of the usual big record company way of doing things.

Here's what their website says:

Shortly, we will be putting the new album on sale for pre-order from our website. For every copy of Marbles that is pre-ordered, profits from that sale will go into our Campaign Fund. Using this money, we will take out adverts in magazines that we know our fans read, advertise on radio stations that we know our fans listen to - in short, try to reach all the people who don't necessarily visit our website or receive our eWeb, and potentially reach NEW fans too!

Radio advertising is a very important medium for us, as we are sure you will agree - if people can hear our music then they generally love it. As radio stations will not play Marillion songs (politics and playlist restrictions - DJ's have told us they're not ALLOWED to play our new music!), then this seems an obvious route for us. The Campaign Fund will allow us to take control of our marketing and destiny.
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